Short Website Analysis Checklist
Worried your site is neither clear or concise. Try my do it yourself checklist to determine if your website meets your needs and the needs of your visitors.
Is the content of your website easy to read?
It has often been said that “Content is Key” when it comes to search engine optimization. Because of this, people have spent hours mulling through words to accurately describe who they are and what they do to gain high ranking search positions.
Take the time to re-read all of that hand selected content and check its legibility. A site which is hard to read will disinterest its visitors possibly costing all of that search engine optimization (SEO) work.
Is your website easy to navigate?
Users don’t read websites, they scan over them to find the information they need. Unless the information they need is on the home page they are likely looking for a link or article header. Don’t hide your navigation or make it overly complicated. A well organized and simple set up will work best.
Was your website built to achieve a desired goal?
During the creation of your website did you and your designers talk about the whole purpose of your website? You may have wanted to have a “kick-ass” design to attract visitors to your site, but then what?
A website is more than just a page on the internet. It is an inexpensive interactive billboard usable anywhere you can connect to the world wide web. The best part is that your billboard has lots of room to be used.
Does your website boost your brand?
I’m sure you’ve spent a long time making your business look just the way you want it. Countless hours of time has been spent putting everything in the right place to send your customer the right image. Why should your website be any different? Your website should emphasize the look of the brand you worked so hard to build. By competing with your brand you are only competing with yourself.
Final Thoughts
I encourage you to sit down with your web designer and really talk about the goals of your website. I often see people paying for sites which aren’t doing them justice. If your current designer can’t give you the table-less design you are looking for, maybe its time to move on to a designer that can.
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